ALYESKA TIRE
Turning a Short Sales Window Into Long-Term Brand Loyalty
HOW WE HELPED ALYESKA TIRE OWN
SPRING CHANGEOVER SEASON
When it comes to doing business in Alaska, timing is everything — especially in the tire industry.
For Alyeska Tire, spring isn’t just another season — it’s the season. Nearly 75% of their annual revenue comes from two key windows: spring and fall tire changeovers. And when state law requires Alaskans to remove their studded tires by a specific date? That means everyone is shopping at the exact same time.
Lots of customers. Lots of competition. One big opportunity.
THE CHALLENGE
Alyeska Tire wasn’t the only brand fighting for attention. Competitors—local and national chains—flood the market with deals during this window. And while Alyeska Tire offers premium products and standout service, they often compete at a higher price point.
Our job? Help Alyeska Tire own this critical season by staying top of mind, driving foot traffic, and proving their value beyond just price.
OUR APPROACH
We designed a full-funnel marketing campaign built to win attention early, engage customers meaningfully, and drive them to action.
CAPTURE ATTENTION
We launched a bold, high-energy paid media strategy designed to cut through the noise.
The messaging focused on what made Alyeska Tire different:
→ Trusted service, premium tires, and their exclusive Last Frontier Warranty—a perk their competitors couldn’t match.
Goal: Drive awareness, grow brand recall, and generate clicks to the campaign landing page.
DELIVERABLES
MOTION-GRAPHIC VIDEO ADS ACROSS BROADCAST & OTT
BROADCAST & STREAMED RADIO ADS
PAID SOCIAL MEDIA ADS
PROGRAMMATIC DISPLAY AD CAMPAIGN
EMAIL NEWSLETTER
ART DIRECTION
Our creative strategy positioned Alyeska Tire not just as a place to buy tires, but as the starting point for summer road trips, weekend escapes, and everyday adventures.
Visually, we leaned into bright, energetic colors, dynamic motion, and sweeping Alaska landscapes to capture the momentum of the season and inspire action.
By connecting high-quality products with the emotional payoff of more time outside, we reinforced the brand’s value and kept Alyeska Tire top of mind during one of the most competitive—and important—sales windows of the year.
ENGAGE & EDUCATE
Once we had their attention, we needed to keep it. We built a landing page that didn’t just advertise — it educated.
Visitors could:
Learn about the seasonal sale & promotion
Enter a social media giveaway
Find their nearest Alyeska Tire location
Learn key Alaska-specific tire changeover dates by region
Meanwhile, organic social content provided added value with tire tips, FAQs, and Alaska driving safety info.
Goal: Keep customers engaged, provide helpful content, and guide them toward action.
DRIVE ACTION
Finally, we focused on turning interest into store visits and sales.
We leveraged:
Programmatic retargeting campaigns designed to reengage viewers and drive website and in-store traffic
Paid social media retargeting campaigns targeting users who have experienced higher-funnel campaign messaging
Clear calls-to-action across every platform
Goal: Increase store traffic, tire sales, changeover appointments, and giveaway entries.
